December 7–9, 2026
Mayfair House | Coconut Grove, FL
A unicorn brand can grow, grows through its existing franchisees, and wins on unit-level economics. Three days in Miami built to move your brand toward that standard.
What Makes a Franchise Brand a Unicorn?
Can your brand grow? Does it grow through your own franchisees? Does it win on unit economics?
Most franchise events treat these as three separate conversations. FranCamp Miami is built around all three, together because that’s the standard investors, franchisees, and the market now hold every brand to.
This isn’t a conference where you sit back and take notes. You’ll work alongside peers, experts, and growth-minded franchisors — including World Series Champion & MVP Ben Zobrist — to pressure-test your brand against the unicorn standard and leave with a 30-day action plan.
If you’re serious about where your brand goes in 2027, this is the room.
What you’ll Get
- The Unicorn Standard: A clear, honest measure of your brand — growth, franchisee reinvestment, unit economics.
- Ben Zobrist, Live: The World Series MVP on clarity, discipline, and performing under pressure — applied to your brand.
- Unicorn Brand Stories: How Paris Baguette became one. How French Florist is becoming one.
- Working Breakouts: Leave with your Unicorn Clarity Statement, Unit Economics Scorecard, and 30-Day Action Plan — not just notes.
- Mastermind Networking: Sponsor roundtables, dinner events, and real relationships that outlast the event.
- Vibes in Miami: Good food, warm weather, and next-level connections.
MIAMI AGENDA | 2026
A unicorn brand can grow, grows through its existing franchisees because the investment is aligned, and wins on unit-level economics. Every session on this agenda is built to move your brand toward that standard.
6:00 – 9:00 PM
Opening Reception
Welcome cocktails, sponsor roundtables on the #1 problem each sponsor solves, and on-camera pre-interviews with attending franchisors.
Day 1
8:30 – 9:00 AM
Breakfast
9:00 – 9:15 AM
Opening: What Makes a Brand a Unicorn
Nick & Charles
Pillar 1 — Be Courageous: Clarity to Grow
9:15 – 10:00 AM
Passion to Practice: The Equation Behind Every Clutch Performance
Ben Zobrist, World Series Champion & MVP, Chicago Cubs
10:00 – 10:30 AM
Breakout: Build Your Unicorn Clarity Statement
MVP Breakout
5 franchisors picked to share with Ben their biggest fear and Ben to discuss how he would approach as an athlete
10:30 – 10:45 AM
Break
Pillar 2 — Be Consistent: Unit Economics Is the Signal
10:45 – 11:30 AM
Focus Over Flash: Silence the Noise, Amplify the Signal
Ben Zobrist
11:30 AM – 12:00 PM
Breakout: Build Your Unit Economics Scorecard
MVP Breakout
5 franchisors picked to share with Ben their biggest fear and Ben to discuss how he would approach as an athlete
Pillar 3 — Be Resilient: Franchisees Are the Engine
12:00 – 12:45 PM
Clutch Connections: Why Existing Franchisees Are the Growth Engine
Ben Zobrist
12:45 – 1:00 PM
Break into Lunch
1:00 – 2:00 PM
Lunch — Sit with the Sponsors
Afternoon — Speakers
2:00 – 2:15 PM
Sponsor Spotlight
2:15 – 3:00 PM
Speaker Session | To Be Announced
3:00 – 3:15 PM
Break
3:15 – 4:00 PM
Speaker Session | French Florist – how it is becoming a Unicorn
6:00 – 9:00 PM
Dinner Event
Day 2
Theme: Pressure Test + Commit
8:30 – 9:00 AM
Breakfast
9:00 – 9:45 AM
Speaker Session — How Paris Baguette Became a Unicorn
9:45 – 10:30 AM
Breakout: Build Your 30-Day Unicorn Action Plan – What You Learned and How You can put into Play
10:30 – 11:00 AM
Group Pressure Test + Close
11:00 AM
Social Goodbyes
Unicorn brands take flight.
See What Campers Are Saying
Test-2
“I’m thankful to learn and collaborate with so many wonderful people at FranCamp in Miami.”
Test-1
“Such an amazing experience! We are so beyond thankful to have attended!”
Test
“So thrilled to be in the room at#francamp with so many great minds and generous hearts in franchising to learn from.”
FranCamp Miami Travel & Hotel Information
FranCamp Miami will be held December 7-9 at Mayfair House in Coconut Grove.
You can book your hotel room using our group code here.
December 7, 2026
Arrive on Monday
Hotels available in the heart of Miami
December 9, 2026
Leave on Wednesday
Hotels available in the heart of Miami
